Every club, every federation, every organization
becomes a financially successful brand in sports.
AVAQUE offers its clients over 25 years of management experience in the sale of national and international sports rights and in the sustainable development of commercially successful sports organizations.
To achieve this, we combine all services and expertise into a powerful and tailored (added )value chain, ensuring an individually optimized growth strategy for sports rights holders, companies, and brands in the sports sector.
With target-group-oriented and attractive communication platforms, we enhance value creation and establish a credible and sustainable commercialization for sports rights holders.
Our portfolio is rounded off by long-term support for our partners. The result is a successful business case in sports, encompassing marketing, consulting, personnel, and innovative solutions.
AVAQUE Power
SPORT BUSINESS
Marketing
We support clubs, federations, and event organizations in the commercialization of their rights. From the complete marketing strategy (Go-to-Market) to the implementation of partner services, AVAQUE operates professionally and always as an equal partner.
SPORT BUSINESS
CONSULTING
Status analyses, process optimizations, and the development of new platforms for rights holders and companies are in the best hands with AVAQUE. We take a target-group-oriented approach and focus on the customer journey.
SPORT BUSINESS
Personnel
Our management ensures personnel development through workshops and personal coaching, even at the C-level. Temporary vacancies among our partners are bridged through qualified interim management and targeted recruitment.
SPORT BUSINESS
Innovation
With our extensive experience as shareholders, including in the development of sports startups, we ensure the establishment and expansion of commercial business areas. Additionally, we offer a transition from traditional rights commercialization to the digital sponsorship world
AVAQUE Brands
AVAQUE Partner
Albert Tuemann
Chief Marketing & Communication Officer | Special Olympics
„We are pleased to have AVAQUE as a competent and highly experienced partner who provides comprehensive consultation in strategic sales and marketing alignment, ensuring the sustainable commercialization of the World Games 2023 in Berlin.“
Frederik Matthies
Head of Marketing | Rhine-Ruhr 2025 FISU Games gGmbH
„We are very pleased that the managing director and owner of AVAQUE, Arndt Jaworski, is providing significant support in marketing the FISU World University Games 2025 Rhine Ruhr.
From creating creative and customized proposals to contract signing and the subsequent implementation and activation of partner services before and during the Games, the entire value chain is covered. Additionally, he supports us with management-related issues concerning the Games.“
Tim Jost
Chief Marketing Officer | TSG Hoffenheim Fußball-Spielbetriebs GmbH
„Our communication with AVAQUE is based on open exchange and effective, goal-oriented collaboration. Thanks to their expertise, we have successfully established long-term partnerships.“
Steffen Vogel
Head of Marketing Communications | BMW
„AVAQUE has proven to be an experienced and reliable partner who thoroughly understands our communication needs and objectives, especially in our international markets. AVAQUE designs tailored and innovative (sports) platforms, including e-sports, which enable us to position the BMW brand in an innovative and forward-thinking way, particularly for new target audiences. AVAQUE manages all project phases through to successful implementation.“
Christoph Wortmann
Member of the Board, Director Marketing/Sales | VfL Bochum
„The collaborative relationship is characterized by a solution-oriented approach and strong practical relevance. From detailed process analyses to professional recommendations for decisions on our commercial direction and the implementation of potential innovative platforms, AVAQUE consistently demonstrates flexibility and professionalism, ensuring the sustainable development of VfL.“
Simon Druehmel
Director Marketing & Sales | Grizzlys Wolfsburg
„From inventory and market analyses to the identification and implementation of innovative, tailored areas, AVAQUE’s experience ensures the long-term achievement of our ambitious growth targets. Their expertise in management integration is also a key element of our trusting and collaborative partnership, built on mutual respect.“
Christian Koke
Board Member Marketing | Fortuna Düsseldorf
„The development of our organization is an ongoing process aimed at continuously improving the club. Personal development, through advanced training and individual coaching, plays a key role in this. With years of experience, particularly in sports marketing, AVAQUE provides us with the opportunity to further evolve, adapt, and optimize our sales strategies, benefiting each sales employee in a focused manner. In doing so, we not only create value for every employee but also lay the foundation for future success at Fortuna Düsseldorf.“
Shoto Zhu
CEO | Sponsorforce
„With AVAQUE as our experienced and reliable partner, we are confident in successfully securing a sustainable market entry into Europe and U.K.“
Jasper Ahrens
Partner | Padelfreunde
„With Arndt Jaworski as a partner and AVAQUE by our side, we ensure our structural growth at the highest level. The flexible and professional management involvement, combined with AVAQUE’s exceptional team spirit, allows us to grow sustainably based on a foundation of trust and transparent cooperation.“
AVAQUE Contact
We look forward to responding to your inquiries and discussing your project with you.